Today’s best brands have leaders who are the cornerstone of their business and lay a strong foundation of values, and added-value through action, not just words.
Long ago, the lines between personal and public became blurred through furthered social media integration and an all-encompassing, more thoughtful, approach to branding.
Today, we speak to our prospective customers and clients predominantly digitally. It is, at least, the first introduction to who we are. Through this, the perceived added-value has to be equal to the dollar amount being demanded. It’s easier said than done and social medium platforms, although empowering, are an extremely competitive landscape to navigate.
Essentially, brand building means community building and this is perpetuated by communication strategies that connect with your prospective audience in principles, values and lifestyle.
It’s not merely whether you have an offering that can fill a void in your target audience’s life, but it’s if you embody the ethos that they also believe in. A brand community isn’t won through compelling visuals, copywriting, and products or services alone. You need to go beyond, by embodying your values and lifestyle within your team culture every. single. day. and asking people to join you.
Undoubtedly, this is the way it should be. We live in a marketplace that isn’t just asking us to use our brains but our brawn too. Don’t just talk about it, don’t just show you’re thinking about it, DO it! Flex those (proverbial) muscles, and show ‘em what you got! Create a supportive company culture that encourages and inspires your team to do the same.
In a nutshell? This is branding, but if you’ve read this through carefully you’ll (clearly) see that your team is your brand too.
Moral of our story? Investing in your brand means investing in building a team of capable and upbeat leadership who seeks personal growth and supports their peers in accomplishing your vision. Sure, it’s an investment. But you’ve got a (whole) lot to lose if you aren’t willing to do it.
Looking to build your team? Look no further. We have over 10 years of success doing just that (and we just so happen to love what we do).
Contact our Founder, Sarah Rutherford, at: Info@sjsrecruiting.com